The Ohio Department of Education (ODE), came to Meyer Bennett Creative with the task of making sense of their core brand developed for the State of Ohio. They wanted the ODE’s brand to have the same look and feel as The State of Ohio, but yet be unique and their own. Working with The State of Ohio’s Brand Standards, we were able to utilize what was already established and seamlessly create a brand ODE could call their own.
We started by interviewing the stakeholders and researching what ODE had done in the past. Based on what we learned, we developed a series of creative concepts and eventually narrowed it down to one that could be easily applicable to all of the different pieces produced such as print, digital, social media, tradeshows and banners.