The Moritz College of Law was struggling both with the messaging and visual platform for their viewbook. The past viewbooks had too much copy and the key communication points got lost. Through a series of meetings and interviews, together with their team, we were able to develop the key messaging and creative solutions that helped to recruit new students.
After many meetings and lots of research, we developed 5 concepts all of which were well received. We narrowed it down to the theme, ‘Realize the Possibilities.’
The book presents the campus and school with authenticity and with Ohio State, that is not hard to do. We tell compelling stories both on their unique programs offered and, the student’s lives.