Direct Mail Marketing
Direct Mail marketing is not dead. Used in combination with other marketing tools, it is very successful for our clients. Direct Mail Marketing is not a perfect fit for every client or project, but for a company like Scotts LawnService it can be a lifeline to acquire and retain customers.
This printed direct mail piece was designed for a very specific niche. It was targeted to potential franchise owners. The messaging in this piece focuses on the opportunity to be your own boss and control your own destiny, a very compelling message for a targeted group of potential entrepreneurs.