Scotts Sales Guides
How do you add interest to a sales training guide? Meyer Bennett Creative created the “Guide to Growth” theme to add interest to a new sales training initiative for Scotts LawnService. MBC created the message, logo, spiral bound book, pocket guide and desk flip binder. We organized the flow and system and, worked closely with the printer to make sure all tabs and pages were in sync.
From in depth knowledge to quick reference, these materials are well organized with easy to use information. This program became a strong foundation for how Scotts Lawn Service employees are trained today.
This large, 3 piece sales training initiative came quickly and needed to be executed even quicker. The copy adjustments, design, and production of over 275 pages was completed in 7 days. We wouldn’t want to do that with every project, but our clients know they can depend on us to do whatever it takes.