Although there are plenty of instances where a Creative Brief is not necessary, more often than not, a Creative Brief is advantageous to both the client and the creative group.
- It gives your designer clear, concise information about what your expectations and needs are. A designer cannot design something that they do not understand. They need to understand what challenges they are solving for you. And even more important, if your expectation is realistic.
- It forces the client to think about what it is that they really want or need. It gives you an opportunity to discuss messaging, audience, deadlines, budget, and all other requirements of the project.
- It forces the client to be complete in their expectation
- It gives the client an opportunity to define very important information such as key audiences, strategy, and creative direction to name just a few
- A Creative Brief will build a connection and relationship between all stakeholders. It helps the client and creative partner figure out everything related to solving the project’s challenges and gives all involved an opportunity to express their needs and concerns.
- A Creative Brief will always save time and money so your creative partner is not guessing at what you are expecting. A good Brief will shorten the time it takes to complete a project because it should eliminate costly ‘change in directions’ and an over-abundance of unnecessary revisions. Ultimately it should give you a much better result.
MBcreative’s Briefs are tailored to your specific project. We also take the time to go over the questions with you in case you are not familiar with the process.
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