How to Save Money and Time – Part 1 We’ve all been there. You have a new creative group you are working with. You want them to be efficient and productive and, stretch your marketing dollars as far as possible. Maybe your new partner is a result of a prior bad working experience, or maybe it’s because of a new marketing director, or maybe it’s because you are adding resources, or maybe it’s just, “because.” MBcreative works with both large and small companies and, budgets. Sometimes … [Read more...] about 11 TIPS ON COMMUNICATING WITH YOUR CREATIVE PARTNER
6 REASONS TO USE A CREATIVE BRIEF
Although there are plenty of instances where a Creative Brief is not necessary, more often than not, a Creative Brief is advantageous to both the client and the creative group. It gives your designer clear, concise information about what your expectations and needs are. A designer cannot design something that they do not understand. They need to understand what challenges they are solving for you. And even more important, if your expectation is realistic. It forces the client to think … [Read more...] about 6 REASONS TO USE A CREATIVE BRIEF