Although there are plenty of instances where a Creative Brief is not necessary, more often than not, a Creative Brief is advantageous to both the client and the creative group. It gives your designer clear, concise information about what your expectations and needs are. A designer cannot design something that they do not understand. They need to understand what challenges they are solving for you. And even more important, if your expectation is realistic. It forces the client to think … [Read more...] about 6 REASONS TO USE A CREATIVE BRIEF